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Actions speak louder than data: business initiatives and customer experience

Originally written by Editor Support on Information Age

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There’s a reason for big data’s namesake: it’s big, it’s growing and it’s everywhere. Businesses collect information via text, voice call, online chat and more. However, having access to data and effectively utilising it to drive strategic business initiatives and deliver a stellar customer experience are two different things. An analysis released by IDC predicted

The post Actions speak louder than data: business initiatives and customer experience appeared first on Information Age - Insight and Analysis for IT Leaders.


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